Position : Manager-Marketing and Promotion Team (Bancassurance) (PO-FAVP)

No. of Vacancies: NA Jobs Responsibility/Description 1. Marketing Strategy & Planning Develop and implement comprehensive marketing plans aligned with the company?s business objectives. Identify target markets and devise appropriate promotional strategies to reach potential customers. Coordinate market research activities to gather customer insights and competitive intelligence. Set measurable goals for marketing campaigns and monitor their effectiveness. 2. Campaign Management & Promotion Plan and execute multi-channel marketing campaigns (digital, print, events, PR, social media, etc.). Work with creative agencies, vendors, and internal teams to produce promotional materials. Oversee the scheduling and distribution of marketing collateral. Manage end-to-end event planning and participation (trade shows, seminars, webinars). 3. Team Leadership & Coordination Lead, mentor, and motivate the marketing and promotion team to achieve set targets. Assign tasks, monitor performance, and conduct regular team reviews. Foster collaboration across sales, product, and other departments to align marketing efforts. 4. Budgeting & Resource Management Prepare and manage the marketing budget, ensuring optimal utilization of resources. Negotiate contracts with agencies and vendors to achieve cost efficiencies. Track expenses and ensure adherence to allocated budgets. 5. Brand Management & Communications Ensure consistent brand messaging and adherence to corporate identity standards. Manage content creation for websites, newsletters, brochures, and social media. Handle media relations and coordinate press releases, advertisements, and corporate communications. 6. Analytics & Reporting Monitor key performance indicators (KPIs) such as lead generation, conversion rates, campaign ROI (return on invest). Generate regular reports for senior management detailing marketing performance and insights. Use data analytics tools to optimize ongoing campaigns and future strategies. Educaional Qualification Master's degree in any discipline having no 3rd division/class in any of the examination Jobs Experience Minimum 5 years as permanent employee in banking and/or insurance business. Additional Requirements N/A Age: NA Other Benefits Strong leadership and people management skills. Deep understanding of bancassurance products, insurance regulations, and market dynamics. Excellent communication, negotiation, and interpersonal skills. Strategic thinking and problem-solving abilities. Data-driven decision-making and proficiency with CRM and sales analytics tools.

Published On: 24 Jul, 2025	Source: Online Jobs
Application Deadline: 10 Aug, 2025 Deadline Expired Job Details & Apply Applicant must enclose his/her Photograph with CV
Organization Information Trust Bank PLC Web: career.tblbd.com
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TRUST BANK PLC

Position : Manager-Marketing and Promotion Team (Bancassurance) (PO-FAVP)